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予習:Business Week46 (March 11-17 2024)

Topic: How to sell

Warm up: Sell me this pen!

Part 1: The Theory
The "sell me this pen" scenario is often used in sales interviews to assess a candidate's ability to sell a product, handle objections, and demonstrate persuasion skills. It evaluates how well an individual can understand a customer's needs, create a compelling pitch, and close a sale. 

Part2: Video
Comprehension Questions
1. What is the first point (number one)?
2. What kind of emotions does he list?
3. What is the second point?
4. What practical example does he give for this issue?
5. What does he always say about the amount of money you make in connection to the market?
6. What is the third point?
7. What pen does he compare a two-dollar pen to?
8. What happens when you add a story to a product?

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