Part 1: Introduction
Debranding refers to the strategic process in which a company or product intentionally reduces or removes its brand elements, such as logos, brand names, or other identifiable features. The goal of debranding is to create a more generic or neutral appearance, often to appeal to a broader audience or to distance a product or service from its current brand image.
Part 2: Reading and Response
The Backlash – Why do people react so negatively to brand changes?
Part 3 – Your Views
Take a look at the brand logos on the sheet provided and make some notes on which one you prefer - the old or the new - and why. Then discuss as a class your findings and opinions.