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This week's topic is: Case study: Breaking into new markets (revisited)
immerse (v.): involve oneself deeply in an activity
thrive (v.): prosper, flourish
downfall (n.): loss of power, prosperity or status
keep (the company) afloat (phrase): they have just enough money to pay their debts and continue operating
a familiar face to (phrase): something that is easily and pleasantly recognized
spoiled for choice (phrase): an abundance of choices available
develop a taste for (phrase): to start liking something, usually over a period of time
attribute (one’s) success to (phrase): to say (something) is because of (something)
