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This week's topic is: Guerilla Marketing
Part1: What is Guerilla Marketing?
Part 2: Video
Part 3: Activity
Pick a product you know or like. It can be anything from a soft drink to a new season for a TV show.Choose a location and a create a guerilla marketing idea. You can use the video and the different styles in part 1 as inspiration.
Vocabulary:
unconventional (adj.): not based on or conforming to usual practices
ambush (v.): to launch an attack by surprise
sponsor (n.): a person or organization that pays for or contributes to the costs involved in staging a sporting or artistic event in return for advertising
scandalous (adj.): causing general public outrage through immoral or illegal activity
whacky (adj.): funny or amusing in a slightly odd or peculiar way
