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Lesson Materials / 予習復習

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予習:Business Week41 (February 1-7 2024)

Topic: Jingles

Part 1: The Power of Jingles in Business
Jingles have been an integral part of advertising for decades. They are short, catchy tunes that promote a company’s brand, often accompanied by a memorable slogan. Jingles aim to create an indelible connection between the consumer and the product, making them a powerful tool in the world of advertising. Let’s dive into some of the reasons jingles are so effective and continue to dominate the advertising landscape:

Part 2: Listening
Sound plays an integral part not only in reaching people, but also in being memorable. Have a listen to these jingles or sounds and see if you can match them to the business.

Part 3: Discussion
Do you find jingles to be annoying, acceptable or have you become numb to them?
Can you think of anywhere outside of a business setting where jingles have been used?

 

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