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Topic: Crisis Management
Part1: Reading
Vocabulary:
stranded: (adj.) unable to leave somewhere due to insufficient money or transport
whistleblower: (n.) a person who informs on a person or organization regarded as engaging in an unlawful or immoral activity
pledge: (v.) a formal promise
overhaul: (v.) to completely renovate or make major changes in order to repair
depressurisation: (n.) the loss of cabin pressure in an aircraft
grounded: (adj.) (of an aircraft) restricted from flying
jeopardise: (v.) put something in danger
walkout: (n.) the act of leaving an organisation as an expression of disapproval
rack up: (v.) to accumulate
Part 2: Choosing the right words
When addressing public concerns, it’s common for company representatives to reduce the impact of negative information by using language carefully; specifically, by avoiding directness and using euphemisms. Let’s take a look at some examples of this kind of language, in the context of a tech startup with a failed product launch.
