Week 11: Case Study – Blackberry
Part1: Video
Vocabulary:
obsolete: (adj.) no longer in use or useful
learning curve: (n.) the process through which people develop a skill by learning from their mistakes
net income: (n.) profit remaining after all other expenses have been paid
shoot for: (v.) strive or aim for / sweeping: (adj.) wide in range of effect.
Part2: Reading
Vocabulary:
cautionary tale: (n.) a story that is told to warn others of dangers or negative consequences of certain actions, beliefs, etc.
robust: (adj.) strong and healthy
stagnation: (n.) lacking activity or development
alienate: (v.) to make someone indifferent or hostile
sleek: (adj.) smooth and shiny / intuitive: (adj.) easily learned or understood.