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This week's topic is: Luxury Brands (revisited)
Vocabulary/Phrase:
service-minded - to serve the customer in a manner that will elicit a positive response
elucidation -explanation that makes something clear; clarification
brand identity - visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds
equate to - be the same as or equivalent to (another)
second-to-none - better than all others of the same kind
scam - a dishonest scheme; a fraud
sets (itself) apart – distinguishes itself from others
long to – to strongly desire to
set your eye (on) – look at; focus on
rise above (the rest) - to achieve superiority over someone or something
at the end of the day – ultimately; when everything else has been taken into consideration
