京都で英会話を習うなら!四条烏丸より徒歩5分
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Topic: The power of planet
Warm up:
Have you ever wondered why items or adverts are placed where they are?
Part 1: Print media
[Vocabulary]
blood, sweat, and tears: (expression) hard work, effort, and sacrifice
arguably: (adv.) be open to debate
make or break: (phrase) describe critical moments or decisions
anchor position: (n.) where an ad is placed for maximize exposure
segment: (v.) divide something into separate parts or sections
target audience: (n) group of people that a product, service, or message is intended for
lower-end: (adj.) less expensive or lower-quality range within a category of products or services
cram: (v.) to fill or pack something tightly
skip over (v.) pass over or omit something
profit margins: (n.) the difference between the cost of producing and selling a product or service.
Part2: Video
Discussion:
- Do you feel online advertising is reading your mind
- Do you enjoy adverts or despise them?
- Are there any memorable adverts you can think of?
