京都で英会話を習うなら!四条烏丸より徒歩5分
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Debate Week
Debate Topic: Is it better for brands to publicly make a political stance?
Understanding the topic: Reading
Vocabulary:
culture wars: (n.) the name given to the modern conflicts between groups over social and cultural values
pitfall: (n.) a problem that’s not easily foreseen
walk a tightrope: (v.) struggle in a situation where both sides of a decision might result in some problem
polarized: (adj.) divided into two opposite sides
partisan: (adj.) biased in support of a particular belief
sanitized: (adj.) (in this case) politically safe, removing all unpleasant parts.
Other keywords that might be useful:
public backlash: (n.) negative reaction from the people towards a company’s actions.
reputation: (n.) how a company or people are viewed by the public.
PR (public relations) crisis: (n.) a situation where a company’s reputation is at risk due to a scandal or similar.
social justice: (n.) the fight for fair treatment and equality for all people in society.
align with (consumer) values: (v.) have the same beliefs or principles, creating a potential connection.
appeal to (a group): (v.) attract interest from or resonate with a specific audience.
activism: (n.) taking action to promote social or political change.
