This week's topic is: Case Study - The Rise and Fall of Sega
Some sample vocabulary/sentences from this lesson:
enter the fray: enter a competition
explode in popularity: to suddenly become (popular)
pull the plug: to stop something from happening or continuing
enter the picture: become involved
make a name for (oneself): become famous
go for the jugular: be aggressive and unrestrained in an attack
take the crown: to triumph over something or someone else
boom in (sales): a huge increase in (sales)
a top contender: to be qualified/experienced to compete and win or to achieve a position of leadership
A force to be reckoned with: something or someone that is strong and cannot be ignored
go out with a whimper: something ends without success and no one notices or cares much