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Topic: Marketing Skills
Lesson: Slogans and taglines
We see slogans and taglines all the time in marketing and often we don’t even notice it. However, we always think of the product or company when we hear them. Today, we are going to practice making slogans and taglines.
Part 1 – What are slogans and taglines?
Slogans and taglines are short phrases used to help with branding. Slogans and taglines are similar and sometimes used interchangeably.
Part 2: What makes a good slogan or tagline?
Making a slogan or tagline can be a long and difficult process, but there are some simple things to keep in mind when creating one for your business.
Part 3: Create your own tagline
There are some company names with a short description. Using what you have learnt today, make an effective tagline for each company. Remember that a tagline should represent the company and what it does.
