Topic: Marketing Skills
Lesson: Poor language and editing
This week, we will look at product descriptions again, but this time we will be looking at language choices. Not all positive vocabulary can or should be used for all products.
Part 1 – Vocabulary to avoid
What problems can you think of when using some adjectives?
Part 2.1: Poor marketing strategies
Read the product advertisement with your partner. The company has made several poor choices in describing this item. Circle anything that you think should be changed.
Part 2.2: Magazine ad
You and your partner are editors at a magazine company. You must work together and edit these advertisements.
Part 3: Create your own ad
It’s time to make your own ad. Using the strategies and language that you have learned, please write a short advertisement on any product you wish.