京都で英会話を習うなら!四条烏丸より徒歩5分
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Topic: Marketing skills
Lesson: Product descriptions
This week, we are going to look at how to write good product descriptions. Language is a huge part of marketing. It’s important to use appropriate language to describe your product or service and make it appealing.
Part 1: Useful vocabulary
There are some adjectives commonly used to describe products:
Part 2A: Target market
It’s important to know your target market or who you want to sell your product or service to. Let's learn some useful phrases to describe who your product or service is for.
Part 2B: Describing features
Every product has its selling points - features that make it attractive. There are a few patterns you can use to describe these features.
Part 3: Market your product
Using what you have learned in the lesson, write a sales pitch for a product from the handout provided. How would you market the product to consumers or decision-makers at your company?
